We support overseas businesses with tradeshows in Japan.
We support overseas businesses with tradeshows in Japan.
Interested in expanding business into Japan
on a budget
providing services and products that contribute to society
Communication, business customs, language, and such Japanese barriers are reduced to zero!
Although growth has slowed in recent years, Japan is still the third largest economy in the world. There is still a market that cannot be ignored for business growth. However, in Japan, English is still a communication challenge, and business practices are still a hard concept for most people. These things are barriers. This misconception is simply because people don’t understand our culture. I have lived in foreign countries for a long time and have come into contact with people from many countries. I have had a wonderful time and experienced the underlying strength of foreign companies and the richness of their ideas. I want to help introduce such wonderful things to Japan! That is the sole reason for why I am passionate about my work. My approach is to select exhibitions that meet the needs of the product, develop promotions that are well received by the Japanese, and connect with as many potential customers as possible. It is a low-cost, efficient, and unique method that allows us to directly feel whether our products and services will work in Japan. Please talk to me first! Let me tell you exactly what we can do for you!
Profile GSJ Certified Partner. Started my career in the development and design business of a major semiconductor company. After completing the start-up of a new plant, I conducted sales engineering and marketing operations to overseas customers (mainly in U.S.A. and Europe). After being transferred to U.S.A. sales office, I worked as the head of the overseas sales department at the main office. Since becoming independent, I have been passionate about helping small and medium-sized overseas companies entering into the Japanese market, focusing on the exhibition and online-related measures that I gained experience with when I was expanding overseas.
"REP or MTA?"
"Representatives"
Pros and Cons
If you have the financial resources to ask McKinsey to do it, go there (lol).If not, a wide variety of REPs (representatives) will be your first choice. Some of them are very effective, and since they are basically pay-by-performance, you can start your business in Japan with little risk. All good, right? The problem is that the probability of success is low, and REPs work efficiently for projects that already have a sales channel, so it is easy to achieve results. However, inefficient projects that require many tasks for the company, such as a lack of case studies, the need to develop connections on one's own, or the importance of PR and recognition, are often left unattended. If an inquiry comes in once in a while, we respond to it. If it is an effective project, contracting a REP can be recommended. However, a project that starts with no market research will definitely be a “failure to deliver" strategy.
MTA is Specialized in small and medium-sized companies and low budgets!
The MTA approach is simple.The first priority is to appeal to the visitors at the exhibition, build a list of potential customers, and take action to attract customers on a direct basis. In parallel, we will create a Japanese-style website and build a lead-in for inquiries. In other words, we will create the right grassroots efforts to achieve results that meet the needs of our products and services, This is a common REP. This is the kind of marketing that cannot be done in a typical REP, MTA is one-of-a-kind. The cost of the project will be at the actual cost level, such as exhibition and management, website development, and so on. As a general rule, we do not enter into commission contracts, so our prices are reasonable. MTA is the only one that can offer you the best price. Even small and medium-sized companies that cannot spend too much money to expand into Japan, can benefit from MTA services. Above all, the success rate of expansion into Japan is much higher, your chances to obtain result will increase dramatically.
<R.E.P.> or <MTA> Comparison
Initial Cost
Areas of activity
Outcome
Commissions
Summary
R.E.P.
Varies according to PR and other costs to be implemented
Selling to the contacts, clients, etc. of the contracted REPs
Varies greatly depending on the quality of REP's clientele.
Basically, some projects that take a performance-based fee may not yield results.
This is suitable for companies that already have a set budget for advertising and have a recognizable brand. Low budgets and companies that are not well known in Japan tend to have difficulty achieving results.
MTA Incorporation
Very clear!
Participating in exhibitions and on linked websites
You will always have the opportunity to make contact with a certain concentration of prospective customers, and contact a certain number of them.
In principle, no commission contracts.
They have a powerful means of appeal: exhibitions. If the product or service you want to develop is suited for an exhibition, the path to success is clear. Another feature is that it can be done on a test-marketing budget.
>> Exhibiting at trade shows
that match your products and services.
Japan is home to a wide variety of exhibitions, which are crowded with a very large number of business people. There are many new ideas and discoveries, and opportunities for business negotiations exist at all of these venues. It would be foolish not to use these exhibitions to develop your business in Japan. MTA is a professional exhibition PR company. We build the flow of exhibiting, explaining, and negotiating on the spot, and build up a large list of potential customers on that day alone. From there, we have a great deal of experience in the actual pursuit and connection of business negotiations, and we are able to adapt our services to your organization and needs in a transformative manner.
>> SERVICE FLOW
1.
Interview
From the inquiry, an online hearing is conducted (in English). We will ask for a full explanation of your products and services.
2.
Proposal after market research (free of charge)
We conduct online-based research on the potential of your products and services in the Japanese market, and make proposals on suitable exhibitions and the effects of exhibiting your products and services.
3.
Estimate & Contract
After the submission of an estimate cost and signing of a contract in consideration of the contents of Step 2, the mission will begin.
4.
Start of mission
Arrangement for exhibition & operation of exhibition, and start of web production. The specific mission to enter the Japanese market will start according to the contract.
5.
Exhibition participation, creation of prospect list
We will complete the exhibition and create a customer list based on the business cards and other information obtained at the exhibition. This will serve as the axis for future marketing.
6.
Obtain appointments, sales visits, and more.
If you are not able to conduct sufficient activities in Japan, we will act on your behalf to obtain appointments, promote your products, and conduct other sales activities on your behalf.
7.
Report and proposal of future strategies
Based on the results of the exhibition, we will make proposals for forecasting potential customers, marketing strategy planning, agency contracts, and more.
>> PRICE LIST
Comprehensive Exhibition
Marketing Plan
$50,000.00 -
Website production/management
Exhibition selection/exhibition/management
Prospective client list creation
Marketing for 6 months until a contract is signed
This plan includes exhibition selection, participation, operation, website production, creation of a list of potential customers, and subsequent marketing (6 months)* until a contract is signed in accordance with the contract.
The plan is converted to a rough estimate of 30-50 business meetings by obtaining appointments from the list of potential customers, and careful discussions are held to determine whether to use MTA alone or to introduce online and other methods of business negotiations. The following will be quoted separately: special set-up at the exhibition, labor costs when additional staff is deemed necessary depending on the scale of the exhibition, catalog preparation costs, and other expenses.
Continued marketing representation
after the opening of a new store
$3,000.00 -
/month
Making appointments
Visit prospective customers
Explanation of products/contracts
Based on the list of potential customers, we will perform tasks such as obtaining appointments, visiting, explaining products, and signing contracts.
>> EXHIBITIONS
Malaysia
Plastic Molding OEM
Sales Amount | $3,000,000
MTA was asked to support Malaysia plastic molding OEM company to enter Japanese market. Therefore a contract was signed. After examining the products and technical capabilities MTA exhibited at the Machine Component Technology Expo (M-Tech) for the third consecutive year, which was judged to be the best fit. MTA also created a website linked to the home country's website. At the time, no one knew about the company. The company's name recognition, which at the time was unknown to anyone else, took a big leap forward, and in the third year of the contract, sales in Japan alone exceeded $1,000,000.
Garmany
Automotive Parts
Sales Amount | €6,000,000
Manufacturer of special parts used in car bodies. Contracted MTA to establish business with a manufacturer that supplies products to a major parts industry. MTA contracted a manufacturer to establish a business relationship with an industry that supplies products to major parts producer. Successfully created a list of 250 prospective customers and followed up with individual business meetings. Successfully concluded contracts with 5 companies and achieved sales of 1 million euros in the third year.
Japan Market Entry Consultant
by David MacDonald
>
DJMAC L.L.C.
David is a Canadian consultant and advisor with nearly 30 years of experience in Japan and a perfect command of Japanese. He has 25 years of leadership and management experience in Japan, including general management of global company branches. Today he consults for several companies and is both a board member of a Tokyo Prime-traded company and several non-profit organizations. He is a specialist in talent strategy and development, including cross-cultural communication issues. An indispensable partner for foreign companies entering the Japanese market, he has a deep understanding of the business customs and differences between Japan, the U.S., and Europe, from problem forecasting to resolution.
International
Business Lawyer
by Koh Matsuzawa
>
Komazawa
Legal Chambers
I am a fully English-speaking attorney, and I view it as my mission to provide dedicated support to passionate business owners. My specialization lies in assisting foreign companies as they make their entry into the Japanese market. I possess the capability to address a wide array of issues that commonly arise during market entry. With my extensive experience, I excel at foreseeing potential problems and implementing effective preventative measures through expert handling of legal matters and contracts.
Labor and Social
Security Attonrney
by Mayumi Fujii
>
International
HR Partners
I hold certification as a Social Insurance and Labor Consultant, a qualification unique to Japan. Within the realm of Japanese labor and social security regulations, there are intricacies that lawyers are unable to manage. This includes the internal intricacies of payroll, employment, and employment regulations. Managing distinct Japanese systems, such as employment termination and personal information governance, can pose significant challenges for foreign companies. Our team possesses invaluable experience and expertise in navigating these issues.
Southeast Asia Marketing Agency
by Eugene Choong
>
Bamboo3 Pte. Ltd.
Bamboo3 is a boutique marketing agency especially for Japanese brands intending to expand into Southeast Asia. We empower our clients to inspire and delight their customers with creative, innovative and engaging communications. With our wide network in the region, we provide Market Assessment Analysis, develop strategies, plans and campaigns for our clients.
Exhibition Consultant
by Yoshiko Ogura
>
Biz Trip Story Co.,Ltd
A partner for operations in exhibition participation. Specialists in streamlining exhibition selection and on-site operations. We are well versed in the transition from attracting visitors to exhibitions to marketing, and can provide consulting services that take into account differences in business practices and commercial structures. We can also consult on strategies for creating booths to attract more visitors at the venue. Our support on the day of the exhibition will clearly differentiate you from your competitors.
PR Branding
by Nanako Akiyoshi
>
JAYID Co.,Ltd
With over 17 years of expertise as a seasoned public relations professional, she honed her skills for eight years in the dynamic Japanese HR industry, holding a significant market share. Following this, she ventured into the fast-paced world of Singapore, dedicating three years to mastering public relations. In 2018, she founded JAYID, a strategic public relations agency, driven by the passion to assist numerous foreign unicorn companies in navigating the Japanese market.
Real Estate
Brokerage
for Foreigners
by Kiichiro Tominaga
>
Add Value Co., Ltd.
Our team specializes in real estate brokerage and management for foreign clients, with a considerable number of our staff members fluent in English. Beyond merely selecting the finest properties, we excel at identifying properties that align with the distinct requirements of foreign companies. To gain a competitive edge when venturing into the Japanese market, seize the advantage by choosing properties that reflect the unique characteristics of your company!